Pre-seed funding is often the first financial milestone for startups, providing essential capital to transform ideas into viable businesses. To ensure a successful pre-seed funding round, both startups and investors must conduct thorough due diligence. Here is a due diligence checklist specifically tailored for data rooms in pre-seed funding exercises.

Founding Team

  1. Founders’ backgrounds: Review the founders’ experience, skills, and track record in the industry.
  2. Team dynamics: Assess the team’s ability to work together, share responsibilities, and make decisions effectively.
  3. Advisory board: Examine the company’s advisory board and their contributions to the startup’s success.

Idea Validation and Market Potential

  1. Problem statement: Evaluate the problem the startup aims to solve and its significance in the target market.
  2. Solution: Assess the proposed solution’s effectiveness, uniqueness, and potential to address the identified problem.
  3. Market size and trends: Analyze the target market’s size, growth potential, and trends to determine the opportunity for the startup’s product or service.
  4. Competitive landscape: Examine the competition and the startup’s positioning within the market.

Initial Business Plan and Strategy

  1. Business model: Review the startup’s initial business model, including revenue streams, pricing strategies, and customer acquisition plans.
  2. Go-to-market strategy: Assess the company’s go-to-market strategy, focusing on marketing, sales, and distribution channels.
  3. Milestones and timeline: Examine the startup’s short-term and long-term milestones, ensuring they are realistic and achievable.

Intellectual Property

  1. IP strategy: Evaluate the startup’s intellectual property strategy, including plans for protecting any proprietary technology, designs, or processes.

Early-stage Financials

  1. Financial projections: Review the startup’s early-stage financial projections, including revenue, expenses, and cash flow forecasts.
  2. Capital requirements: Assess the startup’s capital requirements and how the pre-seed funding will be used to achieve its milestones.
  3. Valuation: Examine the startup’s proposed pre-money valuation, ensuring it is reasonable and aligned with market benchmarks.

Legal and Compliance

  1. Legal structure: Review the startup’s legal structure, ensuring it is appropriate for the company’s needs and growth plans.
  2. Regulatory compliance: Confirm that the startup complies with applicable laws and regulations, including any industry-specific requirements.
  3. Material agreements: Assess any material agreements the startup has entered into, such as contracts with vendors, partners, or early customers.


Pre-seed funding is a critical step for early-stage startups, setting the stage for future growth and success. By following the due diligence checklist provided in this blog post, startups and investors can navigate the pre-seed funding process with confidence, ensuring that all essential aspects are thoroughly evaluated. This, in turn, can help secure the necessary funding to kickstart the startup’s journey and lay the foundation for future funding rounds.

Virtual data rooms such as Ruby Datum play an important role in funding exercises, as they provide a secure platform for sharing sensitive information with investors, streamlining the due diligence process, and fostering trust between all parties involved. Incorporating virtual data rooms into funding rounds can help businesses save time, reduce risks, and ultimately secure the financing they need to reach their full potential.