Technological changes are constant and affect everyone. Impacting individuals on a social, economic and political basis, Deloitte Global note that technological development and mobility will require consumers and employees to adapt. Cited as the single most impactful trend on long term real estate by Emerging Trends in Real Estate® , 2018, data digitisation is even showing short term benefits too, with 85% of those surveyed saying they agreed or strongly agreed to the motion that enhancing data collection… improves real estate investment decision making.

The growing importance of data, coupled with price pressures and increased competition, have become the driving force for technological adaptation. However, the real estate industry’s adaptation to these transformations have thus far been slow despite the fact that there is a high degree of digital vulnerability.

So, why and how should real estate providers adapt their business processes in order to stay competitive in the future? 

As the past year has taught us, increasing spatial separation has highlighted the importance of increasing the connectivity among colleagues, it has become imperative to enable virtual employee collaboration. Furthermore, the necessity to share and collaborate on confidential information has further necessitated the need for virtual data management.

Virtual Data Rooms (VDRs) are secure online repositories that give users the ability to control who can access data in the repository. VDR allows for ease with organisation, storage and collaboration of confidential data, all in a virtual atmosphere.

At Ruby Datum, we provide a market leading software that empowers your team to do more.  By incorporating state of the art security, in-house support and bespoke integrations, we have been able to improve the data management of many organisations including Mishcon de Reya, who note Ruby Datum allows a continuation of partnering services with pioneering technology to deliver maximum value to clients.

To set up a demo with Ruby Datum or for more information you can head to our home page and fill in the demo form or contact us by email at
begin@rubydatum.com